DATS works hand-in-hand with large retailers to source and develop exclusive product lines for their outlets. The Brief: to redesign DATS children paints. My brief was very open - Use the existing logo and show the dried paint colour on the label.
Solution: To create labels that incapsulate the fun and creativity kids can experience with DATS paints by creating a DATS paint blob family. They're relatable, have great shelf presence and are the perfect solution to continue rolling out no matter how large the family grows.
